PLUS ZERO A/B Test Engine (Distributor)
Hello! This is PLUS ZERO.
We've been thinking a lot about the Google Optimize sunset.
Many of you are using Optimize 360, and the replacement tool is not as easy to use as you think because it provides too many features compared to the original Optimize 360.
At PlusZero, we are consulting on A/B testing with GTM, and we provide these features through the A/B test engine provided by PlusZero.
By using this engine, you can configure A/B tests not randomly but evenly, adjust the ratio not only 5:5 but also 3:7, 1:9, etc. and test with more than one alternative.
The end result is that the events collected in GA4 are viewed as segments.