How to uncover products you're missing and predict additional sales

Challenge: Identify customer needs to drive additional sales

Approach: Based on keyword search volume & trends and community review data, develop review-based products for trending keywords

1. Keyword search volume & trends: Gather your keywords in one place and see which ones are consistently rising.
2. Calculate estimated additional sales: Identify products with additional sales potential based on the comparison of search volume, traffic, and sales trends for the keyword.
3. Community review analysis: Analyze reviews related to your product to find small outlets and improve your product.

We can judge keyword search volume as customer needs, inflow as marketing costs, and sales as product attractiveness.

By comparing the trend of search volume vs. inflow vs. sales, we check whether the inflow is in line with the search volume (marketing) and whether the sales are in line with the inflow (product attractiveness) (a:b=x:y), and check the product appeal through review data.

If there is a gap, we secure additional sales through product improvement/marketing, and check whether the inflow and sales match according to the gender/age of the user searching for the product.

This strategy minimizes missed sales through customer needs, marketing, and product improvement, and provides new products quickly.

TIP ! When you create a customer segment, you can see the characteristics of the customers who buy your products.

Conclusion: 3 steps to minimize missed sales

1. Product search volume (customer needs) Acquisition (marketing) Sales (attractiveness) Reviews (small store) Data visualization
2. Minimize the search vs. acquisition / acquisition vs. revenue gap by product to capture additional revenue
3. Plan new products based on trending keywords and review data